COACHING for ENTREPRENEURS

COACHING

ByHand offers coaching for international artisan and social entrepreneurs. Coaching helps enterprises generate income, preserve craft traditions, and bring ethical products to market.

In-person or online coaching helps entrepreneurs:

Understand the global market
Identify new opportunities
Increase sales
Earn a sustainable income

We provide coaching through:

Interactive webinars
Online courses
In-country workshops
One-on-one sessions

We customize coaching programs to address our clients’ needs and capacity. Ask Us!

recent coaching programs

Roundtable Series:

Roundtable Series: Videos, worksheets and live roundtable discussions on best-practices in wholesale marketing and how to make the most of the Shoppe Object and Shoppe Online experience.

“Preparing for Your First Market”

“Preparing for Your First Market” for the International Folk Art Market: Six-part online course and one-day in-person workshop to help folk artists be successful at their first retail market in Santa Fe.

“Export Marketing & Preparing for a Digital Trade Event”

“Export Marketing & Preparing for a Digital Trade Event” for the United Nations International Trade Center: Eight-part online course on export and digital marketing followed by one-on-one coaching calls for 40 West African fashion entrepreneurs.

“The US Market Today: Opportunities for Global Handmade Brands”

“The U.S. Market Today: Opportunities for Global Handmade Brands” for Georgia Arts & Culture Center: Two-day virtual workshop for Georgian makers and exporters that explains how the U.S. market operates and strategies to reach wholesale customers.

“Best Practices for Wholesale Trade Shows”

“Best Practices for Wholesale Trade Shows” for Shoppe Object: One-hour webinar followed by individual coaching calls for first-time exhibitors in the BLMAI program at Shoppe Object.

SOME OF OUR RECENT COACHING PROGRAMS INCLUDE:

Customize a coaching program for your organization.

Connect with a Coach

HEAR FROM OUR COACHING CLIENTS:

What They are Saying

“Georgian Arts and Culture Center has a long partnership with ByHand. One of the latest experiences was the development of online webinars on export marketing for crafts SMEs and individual makers. The collaboration was very interesting and fruitful. The high professionalism of ByHand enables them to understand the needs of the target audience and country context and tailor content for their needs. As a result, success of the webinars conducted for Georgian craftsmen was well noted by all participants. The main characteristics of ByHand’s work were usefulness, applicability in practice, and inspiring. Other important features of ByHand are flexibility and results orientation which ensures high quality achievements.

-Maka Dvalishvili, Executive Director, Georgian Arts and Culture Center (GACC)

"ByHand's webinar greatly exceeded the expectations of Peruvian exporters. In addition to showing them the current situation of the North American market since the COVID epidemic, it gave them hope and pending tasks, in which they can work from their houses or offices. This factor is very important because it allows the exporter to realize that an active attitude is required and in this way carry out actions that take advantage of new market opportunities."

-Fausto Diaz, PromPeru in response to The US Market Today: A Perspective for Global Artisan Brands webinar.

“Karen has created and developed education programming for artists attending the Santa Fe Folk Art Market in Santa Fe for over a decade — and she has made a difference! Thanks to her programs, the artists feel more confident to participate and succeed at the Market.

Karen ably provides the information artists need to prepare, price and ship their merchandise, set up their booth and interact effectively with the customers.

Karen works tirelessly to deliver concise and clear messages and prepares worksheets that enable the artists to get ready and succeed at the Market, including ideas for how to design their booths and to create and tell their stories.”

-Helena Ribe, IFAM Board Member and Chair of the Artist Development committee

“We worked with Karen in 2021 to develop a training program for garment and textile MSMEs in Western Africa. She brought incredible knowledge and experience working with artisanal businesses to the forefront of her coaching program. She was very flexible and adapted to our constraints of time and pre-recorded delivery format. The participants also appreciated her and attributed her training to several positive changes they made to their businesses. We are already working on another project with her and would highly recommend her to organizations looking for someone that understands the soul of the craft-based artisanal and sustainable business.”

-Srija Sharma, International Trade Centre (UN)