Atelier Calla is a Haitian artisan enterprise offering handmade jewelry and home decor. Atelier Calla exhibits at Artisan Resource at NY NOW. We asked Christelle of Atelier Calla, some questions about their experience at Artisan Resource at NY NOW and working with ByHand.
1. Why did you select Artisan Resource at NY NOW? What does Artisan Resource offer that other shows don’t?
Artisan Resource is an incredible platform that is curated for the buyer. I felt that the selection of companies showing in this section of NY NOW was chosen to offer a diversity in products from all around the world. Handmade products with a story, history and soul. Also, the support system from ByHand and the NY NOW representatives is amazing. The advice was on point and the focus on promoting the artisan's work in the best way possible was so valuable.
2. How did you know you were ready to exhibit in Artisan Resource?
I was strongly encouraged by Artisan Business Network and ByHand Consulting. I was very impressed at first because NY NOW is such a big show and the competition is fierce, but knowing that Haitian products have had success gave me the confidence to participate.
3. What were your biggest concerns in preparing for Artisan Resource?
The biggest concern was choosing the right selection of products in order to touch and attract the most buyers.
4. What help did you receive from ByHand to help you prepare and be successful at the show?
The webinars to begin with and the one-on-one Skype sessions were very helpful to answer most of the questions I had. Then once on site, the advice on how to present the products in the best way possible was very important as well.
5. How did participating in Artisan Resource impact your business? What results did it bring for your business?
Participating in Artisan Resource gave me an exposure to the US Market that I wouldn't have had otherwise. This is probably the best investment I've made for Atelier Calla. I doubled my sales in export and I have a database of contacts that I can work with for the years to come.
6. What advice do you have for companies exhibiting in Artisan Resource for the first time?
Don't be scared! Believe in your product and your story. Make sure to deliver and prepare for all the questions about your products potential. Buyers will ask.
Expoartesanias - Bogota Colombia December 5-18, 2016
Artisan Resource - New York, NY - February 5-8, 2017; August 20-23, 2017
Caravana Americana - Mexico City, Mexico - April 2017
Peru Gift Show - Lima, Peru - April 2017
New World Crafts - Antigua, Guatemala September 2017
Source East Africa - location TBD - September 2017
Trade + Impact - location TBD - September 2017
Click on the Innovation Showcase below to see all of the amazing companies and links to their sites!
Read about the traditional Peruvian artisans coming to the Smithsonian Folklife Festival. The Marketplace will be open June 24 to July 12 in the National Museum of the American Indian’s Potomac Atrium.
Check out these amazing Artisan Impact numbers! ByHand has worked closely with the International Folk Art Alliance since their inception. We help develop and implement their training programs throughout the year and the difference artisans are making in their local communities continues to change lives everyday!
Join us at Artisan Resource @ NY NOW on Pier 94 August 16-19 for these fabulous programs and new products.
All registered attendees of Artisan Resource and NYNOW are invited to attend Artisan Resource Seminars, presented by Keith Recker of HAND/EYE and Co-Founders Colvin English and Karen Gibbs of ByHand Consulting. See details below. We hope you can make it!
The Market Incubator Program: This August 16-19, fifteen artisan enterprises will be attending our Market Incubator program which supports companies new to Artisan Resource @ NYNOW. This has become a incredible launching point for overseas artisan groups to showcase their products and production capability and connect with US import buyers.
The Design Council: A collaboration between HAND/EYE and ByHand Consulting, The Design Council brings seasoned professional designers together with emerging artisan businesses to build success through new and innovative product development. If you would like additional information on this program, please email us!
Lots of great articles on the HAND/EYE site today about some of the companies we are working with at Artisan Resource at NYNow next week. Take a peek!
We have been very busy at ByHand! We have lots of great things going on in NY next week and we hope to see there!
The Market Incubator: This August 16-19, fifteen artisan enterprises will be attending our Market Incubator program which supports companies new to Artisan Resource @ NYNOW. This has become a incredible launching point for overseas artisan groups to showcase their products and production capability and connect with US import buyers.
The Design Council: A collaboration between HAND/EYE and ByHand Consulting, The Design Council brings seasoned professional designers together with emerging artisan businesses to build success through new and innovative product development. New collections resulting from this collaboration will be featured at Artisan Resource this August.
Artisan Resource Seminar Series: All registered attendees of Artisan Resource and NYNOW are invited to attend Artisan Resource Seminars, presented by Keith Recker of HAND/EYE and Co-Founders Colvin English and Karen Gibbs of ByHand Consulting. Seminars include topics ranging from color trends to costing and pricing to distribution models all oriented toward the artisan based business.
The Artisan Business Network (ABN) team is on their way to New York with a new collection to showcase the talents of Haitian artisans. Natalie, Nadege, and Sebastian have worked hard to bring this fantastic new line of graphic papier mache, metal, leather, stone and beadwork items to Artisan Resource @ NYNow Pier 94. The artisans of Croix des Bouquets, Leogane, Port-au-Prince, and Jacmel have created this beautiful collection and we look forward to showing you the results of their labor.
Karen is just home from wandering the craft filled medina of Tunis and consulting to 10 Tunisian artisan enterprises on their export strategies. What a fascinating country! A leader in the Arab world in creating opportunities for women, education and building democracy. And, most importantly for artisan enthusiasts, a rich culture of crafts! Local designers blend contemporary aesthetic with traditional production in textiles, natural fibers, ceramics, olive wood and copper. A Tunisian Pavilion will return to Artisan Resource in August. Come see!
Colvin just arrived home from Panama where ByHand was asked to help select products and prepare companies to introduce their new collections in the Panama Pavilion at Artisan Resource this Summer. (NYNow, Pier 94, August 16-19 ) Colvin led a training on US Market Opportunities and met with 11 artisan companies as a way to get to know their lines and make specific recommendations for the show. Save the date! We look forward to seeing you.
Colvin just returned from the 17th annual Peru Gift Show and would like to share some show highlights with you!
- The Peru Gift Show was once again held alongside the PeruModa exhibition. This time, however, the venue was moved to the Costa Verde area on the seaside in the Magdalena district of Lima. The new venue was spectacular with easy access from buyer's hotels, lots of parking, and beautiful ocean views accompanied by fresh sea air. We never had to wait for a taxi and we were able to come and go without any traffic issues. The venue itself was well laid-out and the food vendors were great. There was always a line for coffee fresh juices, Peruvian sweets and fresh ceviche!
- The "Peru Home" displays never fail to inspire and this year was no exception. The show "deconstructed" the house and had different rooms set throughout the venue. The bedroom and dining room were especially wonderful.
- PeruGift continues to recine it’s offering with a great group of up-and-coming exporters offering a new take on Peruvian handwork. Old favorites like Allpa, Wayra, Berrocal, Raymisa, and Jallpa Nina continue to provide great resources for those interested in Peruvian goods. And newer groups like PaTs, Wari Urpi and Hilos y Colores are taking traditions and adding their own flair to them. (For those of you who are fans of PaTs, look for their new 8,000 sq. foot showroom in San Ysidro to open sometime this month!)
- If you're planning a trip to Peru be sure to check out some of the great stores and restaurants. We have a list of our favorites we can send you! This trip we went to the new Astrid y Gaston and the food is just as amazing as ever. They just opened and the service was a little off, but we still had a great meal. (Be sure to try the whole fish!)
- And, of course, it isn't truly a trip to Lima without lunch at our favorite Cevicheria, El Bigote in Miraflores. It is only open for lunch and you can find it on Jose Galvez between Avenida Grau and Calle Bolognesi. Afterwards be sure to walk over and see Wayra's store on the Bolognesi Ovalo. Peru continues to amaze us with all that it offers. The rich culture and diverse skills make for a truly amazing opportunity.
Thank you to all who visited Artisan Resource @ NY NOW and contributed to its success.
For anyone who missed the show (and the snowy weather and Super Bowl fans), take a peek at the new Artisan Resource directory for information on exhibitors and events. With 23 countries represented, Artisan Resource was a rich sourcing opportunity for US importers!
ByHand Consulting's work continues to expand and we couldn't do it without all your involvement. ByHand helped 20 artisan enterprises prepare for Artisan Resource by providing expertise in merchandising, product development, business mentoring, and sales support. Their success was measured in orders, buyer contacts and a broader knowledge of the US market structure and opportunities.
In partnership with HAND/EYE Fund, we launched the first Design Council event on Super Bowl Sunday. The Design Council is a group of seasoned design professionals from the home, fashion and accessories industries. More than 40 Design Council volunteers attended Artisan Resource to offer their feedback on design, display, merchandising and more to exhibitors. Let us know if you would like to get involved.
Stay tuned for updates on our spring travel adventures and the new artisan enterprises we are partnering with.
Annie, Colvin & Karen
For additional information about our programs to connect artisans to markets, please contact email@example.com