MARKETING for ARTISANS
MARKETING
ByHand helps global artisan producers and brands develop marketing strategies to increase sales and build long-term relationships with customers.
Demand for handmade products is stronger than ever. Consumer interest in authentic products, sustainability, and supply chain transparency have created new opportunities for global artisan enterprises.
We help artisan enterprises evaluate their export capacity and create plans to reach new markets and increase sales.
We offer programs that connect artisan enterprises with ethical buyers and brands.
FREE MARKETING TOOLKIT for GLOBAL ARTISAN ENTERPRISES
This free online marketing toolkit includes videos and worksheets on topics including:
Profiles of customers
Target markets
Market research
Export pricing
Distribution channels
Catalogs & marketing tools
One-on-one Consulting
ByHand works one-on-one with artisan enterprises to develop marketing strategies that increase sales by:
Analyzing trends
Researching target markets
Planning product development
Developing sales tools
Creating plans to connect with customers
Cultivating long-term relationships
Our consulting packages are tailored to the specific needs and resources of individual artisan enterprises. Sign Up
Webinars & Workshops
ByHand offers ongoing webinars and workshops on market trends and opportunities for global handmade brands. We closely follow market trends and invite experts to share useful information and innovative approaches with entrepreneurs around the world.
Join a Webinar
Global Artisan Project
ByHand co-created the Global Artisan Project as an entry for global handmade brands to showcase their collections to the best buyers in the world of home & gift. In partnership with Shoppe Object, brands can exhibit in a curated community of booths and receive marketing coaching, promotional support and an easy, elegant booth package to ensure success.
left photo © Inti Earth,
center photo © Mimi Robinson, right photo © Coppre
HEAR FROM GLOBAL ARTISAN ENTREPRENEURS:
“Sasha worked with ByHand Consulting to re-shape our export marketing strategy. ByHand helped us better understand Sasha's competitive position in the market as a leader of fair trade principles and ethical production. Together we analyzed our sales data to identify key target customers and market opportunities, and created new marketing materials and messaging to attract new customers. They helped us grow our internal marketing capacity and see the marketplace from a new perspective.”
— Roopa Mehta, Sasha India
“HDIF has been around for years. We are growing and expanding. But we were saying yes to every good idea, every good product....and needed help to sort, to prioritize, to strategize... And that's where Karen at By Hand Consulting stepped in and helped us bring clarity and direction to what we are doing so that we can move forward in a better, more effective way...with lower stress levels. Karen is a magician, seeing the core of the issue immediately, and helping us get to a solid solution.”